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About Shiketa D Days (Business)

Updated: Sep 15, 2023

Shiketa, thanks for taking the time to share your stories with us today We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

Shot by @Jaestrete Magazine & Nu age Production
Shiketa D Days

Never in a lifetime I’d thought I find myself running a full-time business on top of my full-time career as Police Dispatcher II. My journey started back in December 13, 2008. I always tell people, that I didn’t just wake up one day and decide to start my own nonprofit. There’s a story and a boat load of emotions attached. Our 10-month son Derrick Jr. was shot and killed in a drive-by shooting. Which was the pillar of our organization. We started Derrick Danzel Days II Corporation April 2011. It became legal 2017 and we’ve been on this journey to impact millions ever since. My husband Derrick Days Sr. and I sought out a mission that will help under-served communities and urban businesses have access to tools, education and a media platform to become visible. We feel that there are many people in small communities with such great talents that goes unnoticed. People fail to expand because of lack of knowledge and things appearing to be complicated. So, we break things down into a basic more simple complex and understandable form.

We had been in the community for years collaborating with other people and organizations. However, each time we left, we will feel unaccomplished. So, we could definitely feel what others were feeling even after all our hard-work and dedication helping and supporting others. We wanted to change the cycle and make our platform accessible in a way that everyone would be able to succeed or benefit. Which is why we created the (Inner Circle Membership). Dedicated to helping individuals in our circle succeed that contributed and supported our mission as well. Ever since our community has been able to grow and flourish through this unique approach to business and networking. The Boss Up Visual platform was created to aid urban businesses, and also recognize urban businesses at our Boss Up Visual Award Ceremony. Meaning that they can be recognized for natural talents unlike, the normal celebrity community. A network for Business-Owners to be praised and appreciated for their innovations and skills.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I am the type of individual that doesn’t like to flaunt my titles, experience or work history. Therefore people don’t really know who am and what I can do, so they kind of, miss out on opportunities to grow with us. I like to observe people first just to see how genuine and serious they are about their mission or company before I let you in. I need to know that you're truly passionate and loyal to your very own mission. The products and services we provide are business memberships, business consulting, licensing, advertising and digital marketing services from web design, business management services and more.

What sets us apart from others is that we work at affordable rates with payment plans that help rather than hurt the small business-owner or individual just getting started in the industry. We also make our web navigation simple for the average person to use. We teach people how to work their way up, rather than work their way to bankrupt or broke trying to look like everyone else. I am proud when I see our clients get the results they work for. I tell my clients all the time, if your not evolving, I’m not doing my job.

How about pivoting – can you share the story of a time you’ve had to pivot?
As I discussed in the beginning of this interview, I serve as a 911 Police Dispatcher II. Sometimes the conflict of balancing time and business with a career job that demands your time and attention, can be challenging. Also being a mother of four children, and a wife all at the same time, can get very challenging and frustrating. I’ve always been a strong and calm individual. I’ve learned over the years how to pivot through stress and procrastination. I know what I want, therefore I have to make the time for it and not complain about it, just get it done to reach my lifetime goals and dreams. To sought out the mission I started 2008 for the sake of our son’s death.
We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

I had to unlearn that it was okay to not have to look like everyone else to be successful or be accepted. That it was okay to grieve, okay to take my time and work at my own pace to reach my own desired destination. I had to be okay with others not believing in me, but believing in myself and our mission. I had to stay focused on my WHY to continue this journey, even if I had to do it alone. I wasn’t going to give up, not just yet.

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